Acting, when used to validate a wearable product concept, describes the right target group, identifies use situations, and contextualizes issues to be addressed in product development.

Anu Kankainen, Ph.D. is a psychologist with thirteen years of experience in user-centered design. For the last ten years she has worked primarily on strategic design projects ,exploring new product and service concepts utilizing the latest and future technologies. She can be reached at anu.kankainen@idean.com