Articles by Beverly Freeman
Beverly Freeman is a UX Researcher at Google. For the last 10 years, she has studied humans to inform shopping, payments, search, small business, social, and analytics experiences. Her favorite part about being a researcher is the opportunity to improve life for both users and product teams.
Using Journey Lines: Insights and Ideation
As a user research tool, mapping out the a journey helps the researchers and UX team develop a shared understanding of the story. [Read More]
Gaining Competitive Advantage: Rethinking “The Competition”
A competitive analysis must consider many different factors in the user experience. Competitors may be upstream, downstream, or simultaneous. Analogous products help understand user expectations and can provide inspiration. (Full article available in English and Español) [Read More]
Engaging Users in Product Design: Bridging the Gap from Insight to Strategy
More researchers should partner with their users in targeted research and design activities to help bridge the gap between insight and strategy. [Read More]