Articles by David Lick
David J. Lick, PhD, is a mixed-methods researcher with 15 years of experience studying human behavior. He currently manages a UX Research team at Google focused on artificial intelligence and human productivity. Prior to Google, David held research positions at Facebook and Vine.
Aggregating Insights: Survey Templates Build Cumulative Knowledge in Iterative Product Development
UX researchers often write bespoke surveys to evaluate each new product or feature set with users, resulting in duplicate work, slower launch cycles, and limited opportunities to compare user sentiment across different features. We developed a process at Google™ by creating feature-agnostic survey templates to evaluate all new features in a product space. Product teams can conduct meta-analyses on aggregated responses from previous launches to build a cumulative body of knowledge with deep insights. [Leia mais]