Industry leaders focus on the big picture: the end-to-end customer journey or experience. Here’s how to gauge the level of CX development in your organization.
Ger Joyce is a senior user experience researcher at Rapid7 and a frequent speaker at human factors and human-computer interaction events. He is also a PhD student at the School of Computer Science, University of Hertfordshire in the United Kingdom. His academic research focuses on the usability of mobile applications within rapidly changing contexts. Twitter: @uxbos