When users’ expertise connects with designers’ solution expertise, new products often click. Platforms like LINE and social games like Pokémon Go show the power of connected fan communities for innovation.
Huatong Sun
Huatong Sun is associate professor of Digital Media Studies at the University of Washington Tacoma. Author of the award winning book “Cross-Cultural Technology Design” (2012), she studies how to design and innovate for usable, meaningful, and empowering technology in this increasingly globalized world. She is once again working with Oxford University Press for her new book on global social media design. Twitter: @huatongs