Articles by Jennifer Edgar
Jennifer Edgar was the Associate Commissioner for the Office of Survey Methods Research at the Bureau of Labor Statistics before she passed away in November 2020. She had over 20 years’ experience working on questionnaire design, question wording, and qualitative evaluation methods, including cognitive interviewing.
(English) Cognitive Interviewing: A Method to Evaluate Surveys
(English) Learn how cognitive interviewing can improve your surveys so you really get the data you need. Surveys are a common method for collecting data from users. To ensure you get the data you want, you must ask questions that truly reflect your research goals. Cognitive interviewing is a useful method for evaluating how well users can understand and answer your questions. In this article, we describe cognitive interviewing and compare it to usability testing, showing the similarities and differences, so you can start using cognitive interviewing to improve your own surveys. [Leia mais]