Articles by Kimberly Dunwoody

Dr. Kimberly Dunwoody is an experience executive with more than 20 years creating innovative cross-channel experience strategies and policies. Kimberly has conducted customer research on five continents and is currently leads design for the Payer/Provider markets at IBM Watson Health.

Using Kano across Enterprise Healthcare UX

The Kano model enables representation of customer satisfaction with product features. In this article, two enterprise designers share an Excel and a Tableau template that can be used in usability or survey research. [Read More]

UX Debt in the Enterprise: A Practical Approach

Designing a scorecard comparing various products across UX frameworks, usability maturity, and technology platforms helps identify solutions that improve products’ usability and lower UX debt. [Read More]