The Kano model enables representation of customer satisfaction with product features. In this article, two enterprise designers share an Excel and a Tableau template that can be used in usability or survey research.
Dr. Kimberly Dunwoody is an experience executive with more than 20 years creating innovative cross-channel experience strategies and policies. Kimberly has conducted customer research on five continents and is currently leads design for the Payer/Provider markets at IBM Watson Health.