Articles by Lauren Martin

Photo of Lauren MartinLauren Martin is a lead user experience researcher at Ultimate Software in Weston, Florida, and founder of the South Florida User Experience group. She is also a recent graduate of Bentley University’s Master of Science in Human Factors in Information Design program. While studying at Bentley University, Lauren focused on social and cognitive psychology research.

Motivating Users: How to Integrate Persuasion into Design

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Persuasion should be a consideration in every design. If people cannot be motivated to use a product, it will ultimately fail. [Read More]