Articles by Li Wei

Li Wei works at iQIYI, a Chinese entertainment company that provides streaming media and related service. As a design director, Li Wei leads a user experience design department of around 100 designers. He focuses on design strategy/management and enjoys systematic design methods to balance business needs and the user experience.

Tracking User Behavior with Big Data: A Model for Detecting Pain Points in the User Experience

A combination of strategic quantitative tracking and qualitative follow-up can reveal hidden problems within a product that have meaningful business and user experience implications. [Read More]