Skip to content Skip to sidebar Skip to footer

User Experience

The Magazine of the UXPA

Martin Ortlieb

Martin Ortlieb, PhD, User Experience Researcher at Google, has been applying design thinking and the whole range of HCI research methodologies for over 20 years to develop services, products, and their interfaces. His current focus investigates how to keep knowledge workers productive, happy, and committed at work. He researches processes of integrating the best work tools with human social needs to build effective teams and a resilient company culture.

1 article published
Steps in a unified approach to building surveys for sentiment analysis.
User Research

Aggregating Insights: Survey Templates Build Cumulative Knowledge in Iterative Product Development

UX researchers often write bespoke surveys to evaluate each new product or feature set with users, resulting in duplicate work, slower launch cycles, and limited opportunities to compare user sentiment across different features. We developed a process at Google™ by creating feature-agnostic survey templates to evaluate all new features in a product space. Product teams…
June 6, 20232Likes1Comment
E-mail
Password
Confirm password