Articles by Mike Katz

Photo of MikeMike Katz leads the UX Research team at Groupon. Prior to working at Groupon, he held technical and leadership research positions at eBay and Yahoo! Mike is passionate about integrating the voice of the customer into product and strategic decisions.

최대 격차 조사: 디자인 정보 제공하기, 전략 추진하기, 협력 촉진하기

최대 격차 조사는 디자인 문제에 대한 답을 제공하고 전략적 방향을 추진시킵니다. 협력적 접근은 팀원들이 결과에 대해 주인의식을 가질 수 있게 해줍니다. [자세히 읽기]

(English) Engaging Users in Product Design: Bridging the Gap from Insight to Strategy

image of notes from joint design meeting

(English) More researchers should partner with their users in targeted research and design activities to help bridge the gap between insight and strategy. [자세히 읽기]