Articles by Mike Katz
Mike Katz leads the UX Research team at Groupon. Prior to working at Groupon, he held technical and leadership research positions at eBay and Yahoo! Mike is passionate about integrating the voice of the customer into product and strategic decisions.
Max Diff Survey: Informing Design, Driving Strategy, and Facilitating Collaboration
Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results. [続きを読む]