Articles by Mike Katz
Mike Katz leads the UX Research team at Groupon. Prior to working at Groupon, he held technical and leadership research positions at eBay and Yahoo! Mike is passionate about integrating the voice of the customer into product and strategic decisions.
Max Diff Survey: Informing Design, Driving Strategy, and Facilitating Collaboration
Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results. [続きを読む]
製品デザインへのユーザ参加：洞察と戦略とのギャップを埋める
顧客のアクセスといった形成的評価方法を用いると、大量の内容豊富なデータを得られるが、チームは往々にして得られた洞察から製品戦略を編み出すために十分な知識や計画を持っていない。 [続きを読む]
