Articles about Marca

(English) Technology Moats: The Dark Pattern of Intentional Friction Barriers

Photo of a pizza on a plate on a table

(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [Leia mais]

(English) Best Practices for Asian Language Site Localization

(English) Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO. [Leia mais]

Design de animação: uma introdução à coreografia de experiência do usuário

Animação é mais do que decoração. As interfaces digitais de sucesso usam design de interação de animação, transições baseadas em animação, microinterações e animação que apoiam a personalidade geral da marca. [Leia mais]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Leia mais]

(English) Selling the Sizzle: The Importance of Managing Expectations

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Leia mais]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Leia mais]