Articles about Ethnography

Little Red Sprite Learns Finance: An Exploration of Mobile Diary Studies Using Avatars and Chat Apps

Mobile diary studies using chat apps provide an opportunity to gather richer data about users’ interactions. Using avatars to facilitate data collection can be more effective than traditional facilitation methods due to the norms of chat app platforms. [Read More]

Want to Understand the Future of HCI? Take a Trip Down Memory Lane (Book Review)

A review of From Tool to Partner: The Evolution of Human-Computer Interaction by Jonathan Grudin. [Read More]

UX Researchers: Be Careful Out There! (Book Review)

A review of Doorbells, Danger, and Dead Batteries: User Research War Stories by Steve Portigal. [Read More]

A Civic View: Bridging the Gap between Citizens and City Government

An innovative civic data collection tool, Civic View combines video footage and GPS tracking to give citizens a more immediate voice in city government. [Read More]

Finding Meaning with Ethnography (Book Review)

A review of Practical Ethnography: A Guide to Doing Ethnography in the Private Sector by Sam Ladner. A detailed view of what makes research ‘ethnographic.’ [Read More]

Ethnographic Research: Business Value

Knowing why people act, feel, think, experience, and choose the way they do gives us rich cultural insights to inform design or to build meaningful, empathetic user experiences. [Read More]

Unconventional Opportunities for UX: The BRICS and Beyond

Map with Kazakstan

As western culture increasingly values socially minded ventures, user experience professionals can help solve common problems experienced in developing countries. [Read More]

Positioning Field Studies for Company and Customers

By understanding and communicating the benefits of field studies, you can maximize your ability to undertake such studies and the effectiveness of the deliverables they produce. [Read More]

Taking Usability into the Trenches: Importance of Ethnographic Research and Field Testing

Employing a mixed field method that bridges the gap between ethnographic and laboratory approaches may address the need for real world context in product and design usability evaluation. [Read More]