Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results.
Exploring interactive, mobile products needs realistic interaction. Faking features and connectivity can help make wearables seem real enough to test early concepts.
Traditional web analytics can be difficult to translate into decisions. Visualizing analytics data provides insights into users’ behavior and removes opinions from the design process.
A brave new world of user experience research that includes physiological responses is on its way. Stay tuned as the tools become more economical and practical.
Therapists and user experience researchers both aim to diagnose and treat problems. User experience researchers may benefit from applying evidence-based, solution-focused strategies used by psychotherapists.