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Steps in a unified approach to building surveys for sentiment analysis.

Aggregating Insights: Survey Templates Build Cumulative Knowledge in Iterative Product Development

UX researchers often write bespoke surveys to evaluate each new product or feature set with users, resulting in duplicate work, slower launch cycles, and limited opportunities to compare user sentiment across different features. We developed a process at Google™ by creating feature-agnostic survey templates to evaluate all new features in a product space. Product teams…