Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration.
Our Spout project illustrates how smaller organizations and startups can benefit from conducting cutting-edge, integrated qualitative and quantitative user experience research.
Acting, when used to validate a wearable product concept, describes the right target group, identifies use situations, and contextualizes issues to be addressed in product development.
By understanding and communicating the benefits of field studies, you can maximize your ability to undertake such studies and the effectiveness of the deliverables they produce.
Probes force designers to think about the context and motivations of use, thus building a stronger understanding of the target audience and potentially leading to more informed designs.