Our Spout project illustrates how smaller organizations and startups can benefit from conducting cutting-edge, integrated qualitative and quantitative user experience research.
Acting, when used to validate a wearable product concept, describes the right target group, identifies use situations, and contextualizes issues to be addressed in product development.
Probes force designers to think about the context and motivations of use, thus building a stronger understanding of the target audience and potentially leading to more informed designs.