UX Methods - User Experience Magazine

Games UX Testing with Artificial Intelligence

Example map of a game level featuring fenced in green space with buildings, trees, rocks, and so on. There are colored lines depicting the paths each AI-agent has taken and their engagements with point of interest (such as enemies and collectables).

Game developers gain insights from working on projects that use game evaluation tools supported by artificial intelligence. [Read More]

How to Think Like a UX Expert (Book Review)

by Jennifer Hunsecker

Have you ever had an issue at work that you thought was unique to your company, only to discover that the issue was widespread and had been around for years? Think Like a UX Researcher sets out to assist those of us who could benefit from the decades of knowledge and wisdom that Travis and […] [Read More]

Truth telling for businesses about valuing Customer Experience (Book Review)

by Nathaniel Revathi

A review of Delta CX. An introduction to the Delta Customer Experience model that uses methods and techniques to help companies be truly customer-focused. Delta CX explains how companies can invest in the right resources to build and design the right product services and experiences that customers actually want and will use. The book provides a lens through which it examines and evaluates the trends in the UX industry and provides tips on how companies can focus on providing quality with the right strategy, people and processes. [Read More]

Cognitive Interviewing: A Method to Evaluate Surveys

by Jean Fox, Jennifer Edgar

Learn how cognitive interviewing can improve your surveys so you really get the data you need. Surveys are a common method for collecting data from users. To ensure you get the data you want, you must ask questions that truly reflect your research goals. Cognitive interviewing is a useful method for evaluating how well users can understand and answer your questions. In this article, we describe cognitive interviewing and compare it to usability testing, showing the similarities and differences, so you can start using cognitive interviewing to improve your own surveys. [Read More]

Incorporating the Jobs to Be Done Framework (Book Review)

by Sarah Pagliaccio

Jim Kalbach’s Jobs to be Done Playbook is a detailed guide for incorporating jobs to be done (JTBD) into any product, service, or user experience design process. “At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them,” says Kalbach in his introduction (xii). Aimed […] [Read More]

UX Governance for Education in the Time of COVID-19

Bar graph: 47% existing commitments exclude ability to attend in person, 21% online learning the only way to pursue interest, 21% employer incentive or partnership, 8% school reputation, and 4% other.

by Aaron Chichioco

Presents a case for the need to create UX governance structures to guide the development of online education during COVID-19. [Read More]

Reliability and Validity: Ensuring a Foolproof UX Research Plan

by Pallabi Roy Singh

Methodical user research following best practices yields good results, but are they “reliable” or “valid”? Here's how we apply social science concepts to UX research. [Read More]

The 3 Phases of Inspiration. Offload. Look Around. Go Wild. The Process of Creating Ideas in Design, Experience, and Innovation Projects

by Jens Mühlstedt

A UX Designer proposes a framework for ideation and collaboration that design teams can leverage for practical yet outside-the-box thinking that leads to innovation. [Read More]