Articles by Mike Katz

Photo of MikeMike Katz leads the UX Research team at Groupon. Prior to working at Groupon, he held technical and leadership research positions at eBay and Yahoo! Mike is passionate about integrating the voice of the customer into product and strategic decisions.


最大化差异调查可回答设计问题以及驱动战略方向。本协作方法鼓励团队成员对结果的主人翁意识。 [阅读详情]


image of notes from joint design meeting

形成性研究方法(例如客户拜访)会产生大量丰富的数据,但团队通常缺乏足够的理解力和计划将发现转化为产品战略。 [阅读详情]