Articles about 品牌塑造


动作不仅仅是装饰。成功的数字界面会采用动作交互设计、动作过渡、微交互以及支持整体品牌个性的动作效果。 [阅读详情]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [阅读详情]

(English) Selling the Sizzle: The Importance of Managing Expectations

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [阅读详情]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [阅读详情]