Articles about Cross-Cultural

Avoiding Narcissus: Finding inspiration in Unusual Places (Book Review)

Book cover

A review of There’s Not an App for That by Robinson, Marsden & Jones. Think deeply about the way you design and how you might do it differently [Read More]

Innovating with Fans: Social Games and Technology Design

When users’ expertise connects with designers’ solution expertise, new products often click. Platforms like LINE and social games like Pokémon Go show the power of connected fan communities for innovation. [Read More]

Mobile Apps for Emerging Markets: Reaching an Audience of 215 Million

Designing mobile apps for emerging markets with more than 60 languages and 215 million people requires a balance of designing, technology, user experience, and simplicity. [Read More]

Expect the Unexpected: Tips for Conducting Global Research

Global research presents unique logistical and cultural challenges that may conflict with researcher and stakeholder assumptions. Open-mindedness and preparation are key to a successful project. (Full article available in English and Español) [Read More]

Measuring Perceptions: Meeting the Challenge of Perceived Quality

Radar chart

Measuring user perceptions is a difficult challenge. The Perceived Quality Test helps researchers quantify users’ perceptions. (Full article available in English and Español) [Read More]

Ten Ways to Transcend Culture: Making Users’ Choices Easier

When you understand the cultural cues that support decision-making, you can make a site easier to use. (Full article available in English and Español) [Read More]

UX Research in the Top 3 Economies in Latin America: What You Should Know

Learn how to effectively conduct UX research in Brazil, Colombia, and Mexico including tips for screening, translation, running the study, observation, and interface design. [Read More]

Website Localization: 3 Basic Principles

Learn how to design your website for users from any language, any culture, anywhere. You can “localize” a website using just three principles of web design. (Full article available in English and Español) [Read More]

Cultural Preferences: Mexican-Americans on the Web

When working with multi-ethnic groups, no one-size-fits-all solution exists. U.S. Latino subgroups don't all use the same websites or encounter the same cultural pressures. (Full article available in English and Español) [Read More]

Questions to Ask in Omni-Channel UX Research: Insights from a Mobile Wallet Study in Sao Paulo

Omni-channel research for a mobile wallet study in Brazil reveals key research questions to ask to ensure you are identifying cultural nuances. (Full article available in English and Español) [Read More]

Lessons Learned: Designing a Collaborative Space for a Region

Creating a collaboration space for projects spanning 30 countries in Latin America, an organization learned lessons about the need for a strong UX process. [Read More]

Spanish Language Personas: Informing the Design of Healthcare Websites

Research for Spanish-language personas showed that Latinos in the U.S. have consistent user needs related to culture and language that are applicable to all types of health information websites. [Read More]

Language Barriers in Healthcare Information: Communicating with Bilingual Users

When adapting online health information for Latinos, employ “transcreation” or adaptation based on design guidelines that encompass cultural and linguistic needs, rather than just translation. [Read More]

¿Habla Español?: Testing and Designing for U.S. Latino Users

This article discusses a series of cross-cultural usability studies run with Spanish speaking immigrants to the U.S., looking in particular at their special characteristics and challenges. [Read More]