Articles by Ana Yáñez

Ana Yáñez serves as digital media vice principal at Universidad Católica de Chile. She has vast experience in digital strategy, information architecture, user experience, interface design, and social media management. Twitter: @anayc

UX Advocacy in a University Context: Strategies and Tactics for Multiple Stakeholders

Designing university websites presents a complex set of challenges. Being methodical in identifying internal and external users, and understanding operational, tactical and strategic considerations is essential. [Read More]