Articles by Chris Nodder

Photo of Chris NodderChris Nodder is an independent UX consultant and writes about research and design techniques for agile UX teams at QuestionableMethods.com. He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. Chris is the author of the new book Evil by Design.

Evil by Design? How Interaction Design Can Lead Us into Temptation

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A look at four persuasive design patterns that persuade and entice people to move from browsing to buying, effortlessly. [Read More]

Gaining User Trust: Research and a Secret

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A good user experience for trust and privacy decisions depends on making it SECRET: scoped, equitable, contextual, responsible, emotional and timely. [Read More]