A users’ trust is easily lost, but we can use the same elements that build confidence in our daily lives to inform trust-building design patterns
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Jay Brewer is the senior director of UX at Rapid7, creating next generation security products. He has been working in design and technology for 20-plus years. He was the lead user interface and experience designer for Lord of the Rings Online and Dungeons and Dragons Online at Turbine, Inc. Twitter: @jaybrewer