…to complete tasks. For example, speaking voice commands instead of pressing buttons may distract drivers less, but if making a cell phone call using voice commands takes twice as long…
…Experience sampling refers to in situ research where a phenomenon is examined in the place and time it occurs. A common example is a “pager study” where the researcher “pages”…
…from 288th to first (out of 460) in the SiteMorse survey of UK local authority websites (http://www.sitemorse.com/). No one complains about accessibility, the visually plain design, or the paring down…
…problem lies not only with the guidelines themselves, but also in the way the heuristic evaluation is practiced. What Constitutes Good Qualitative Research? Well-formulated user research helps businesses drive their…
…when it debuted a jacket finder tool powered by IBM’s Watson artificial intelligence platform. The company recognized that its deep—and highly complex—line of soft- and hard-shell jackets can be overwhelming…
…the computer with that DNS address.” (Ben, age eleven) Search Queries and Use of Auto-Complete The children were then asked to perform a search using a search engine of their…
…lavadoras, algunos participantes usaban palabras para justificar sus elecciones como “gran capacidad”, mientras otros hablaban de la “durabilidad de los materiales” o el “mejor desempeño”. Cuando comenzamos a analizar este…
…the Internet grew, and website managers realized that customer loyalty to LQ.com had become a key component of La Quinta’s profitability. The website management team needed to understand the behavior…
…software development groups. Many enterprises have made significant advances in shifting their attention to UX development. For example, IBM gained significant fame over the last five or ten years for…
…UX research frameworks and tools that directly support the work of both academic and commercial GUR practitioners in the collection and analysis of gameplay data. One of our current projects…