Asia is experiencing a user research boom, with the number of professionals growing rapidly. However, remote research as a practice is still not widely accepted across all Asian countries, due in part to low awareness of tools available. To become successful, remote research platforms need to adapt to the diversity of potential recruits in Asia…
A review of Global Social Media Design by Huatong Sun. This book provides a framework for cross-cultural social media design.
A review of Universal UX Design by Alberto Ferreira. The book focuses on localization strategies for distinct groups.
A study describing how older women in Southeast Asia have used technology to spread positivity and creativity during COVID-19.
Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO.
Multilanguage design (often called localization) can help websites scale and reach new international markets. But multilanguage design is more than just literal translations of words.
Understanding the processes multilingual communicators use to translate content informs the user experience design of future digital translation tools.
Chinese technology companies like Weibo and Alibaba are using UX to scale their businesses by turning their customer base into a fan base.
Designing global research requires being sensitive to cultural differences. Tokyo-based researchers, who often partner with international clients, share tips on conducting UX studies in Japan.
A combination of strategic quantitative tracking and qualitative follow-up can reveal hidden problems within a product that have meaningful business and user experience implications.