Instead of attempting to convert your organization to the language of UCD, communicate by incorporating the terms of product managers and developers into your team.
UX teams must extend the role of usability evaluation to the “off-the-shelf” software procurement process itself.
Organizations that manage and measure their user experience process, benchmark against competitors and reach the next level, gain the revenue benefits from satisfied customers.
If we measure based on product success and not timeline adherence, the garbage in, garbage out rule still compromises our daily professional contribution.
Usability practitioners should understand how their management decides upon enterprise software, reading and responding to reports in order to ensure usability is a key factor in the decision-making process.
End users build their expectations based on their whole lives, not just when they’re using your site. If you want real business results, you must design accordingly.
WebIQ helps businesses prioritize web improvement efforts and then measures the impact using the results from online research to build and enhance prototypes that are tested in lab-based studies.
When introducing user experience to an organization, approach it the way we approach design itself. Engage your users, assess impact, and iterate to improve the design.
Deriving UX goals and vision from business goals reminds us of what’s important to a company as well to users, and how UX professionals can contribute.
It’s time for usability professionals to stop wallowing in arcane debates, and raise the level of conversation—taking on a new leadership role within their companies.