Designing global research requires being sensitive to cultural differences. Tokyo-based researchers, who often partner with international clients, share tips on conducting UX studies in Japan.
Journey maps are a powerful tool that can help define a complex user landscape, attain user and stakeholder buy-in, and empower problem solving.
A review of From Tool to Partner: The Evolution of Human-Computer Interaction by Jonathan Grudin.
A review of Doorbells, Danger, and Dead Batteries: User Research War Stories by Steve Portigal.
Libraries are increasingly seeking UX expertise to help them better serve the public.
A review of Validating Product Ideas Through Lean User Research by Tomer Sharon. Guidance for why, when and how to conduct user research for product design.
Big data can provide behavioral patterns from thousands of people. These patterns can be searched and indexed and used to identify usability issues and eliminate user frustration.
Understanding the progression of products and human behavior according to the Kano model—customer satisfaction measured via five categories—can help you refresh personas.
A step-by-step guide on how to conduct qualitative research for times when your UX researcher is not available.
A research team learns how to incorporate qualitative research methods into their work by examining user perceptions of and experiences with cybersecurity.