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Ethnographic Research: Business Value

Knowing why people act, feel, think, experience, and choose the way they do gives us rich cultural insights to inform design or to build meaningful, empathetic user experiences.ไบ†่งฃไบบไปฌไธบไป€ไนˆไผšไบง็”Ÿๅ„็ง่กŒไธบใ€ๆ„Ÿๅ—ใ€ๆƒณๆณ•ใ€ไฝ“้ชŒๅนถ้€‰ๆ‹ฉ่‡ชๅทฑ็š„ๅšๆณ•๏ผŒ่ƒฝๅคŸไปŽๆ–‡ๅŒ–่ง’ๅบฆไธบๆˆ‘ไปฌๅธฆๆฅไธฐๅฏŒ็š„ๆดž่ง๏ผŒไปŽ่€Œ่ƒฝๅคŸไปฅๆญคไธบไพๆฎ่ฎพ่ฎกๆˆ–ๆž„ๅปบๆœ‰ๆ„ไน‰ๅ’Œ่ƒฝๅคŸๅผ•่ตทๅ…ฑ้ธฃ็š„็”จๆˆทไฝ“้ชŒใ€‚์™œ ์‚ฌ๋žŒ๋“ค์ด ํŠน์ •ํ•œ ๋ฐฉ์‹์œผ๋กœ ํ–‰๋™ํ•˜๊ณ , ๋А๋ผ๊ณ , ์ƒ๊ฐํ•˜๊ณ , ๊ฒฝํ—˜ํ•˜๊ณ , ์„ ํƒํ•˜๋Š”๊ฐ€์— ๊ด€ํ•œ ์ดํ•ด๋Š” ์šฐ๋ฆฌ์—๊ฒŒ ํ’์„ฑํ•œ ๋ฌธํ™”์  ํ†ต์ฐฐ๋ ฅ์„ ์„ ์‚ฌํ•จ์œผ๋กœ์จ, ๋””์ž์ธ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ , ์˜๋ฏธ ์žˆ๊ณ  ๊ณต๊ฐํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์— ๊ธฐ์—ฌํ•ฉ๋‹ˆ๋‹ค.Saber porque…

How the Other Half Live: UX Design in Brazil and New Zealand

Insights on global UX research from eight UX professionals in Brazil and New Zealand. Research tools, favorite resources, and love of the work are shared in these two very disparate countries.ๅทด่ฅฟๅ’Œๆ–ฐ่ฅฟๅ…ฐ็š„ๅ…ซไฝ็”จๆˆทไฝ“้ชŒไธ“ๅฎถๅฏนๅ…จ็ƒ็”จๆˆทไฝ“้ชŒ็ ”็ฉถ็š„่ง่งฃใ€‚ๅœจ่ฟ™ไธคไธชๆˆช็„ถไธๅŒ็š„ๅ›ฝๅฎถ๏ผŒ็ ”็ฉถๅทฅๅ…ทใ€ๅ–œ็ˆฑ็š„่ต„ๆบไปฅๅŠๅฏนๅทฅไฝœ็š„็ƒญ็ˆฑๅดๆ˜ฏๅ…ฑ้€š็š„ใ€‚๋ธŒ๋ผ์งˆ๊ณผ ๋‰ด์งˆ๋žœ๋“œ ์ง€์—ญ UX ์ „๋ฌธ๊ฐ€ 8๋ช…์ด ์ „ํ•˜๋Š” ๊ธ€๋กœ๋ฒŒ UX ์—ฐ๊ตฌ์— ๋Œ€ํ•œ ํ†ต์ฐฐ ์กฐ์‚ฌ ๋„๊ตฌ, ์„ ํ˜ธํ•˜๋Š” ๋ฆฌ์†Œ์Šค, ๊ทธ๋ฆฌ๊ณ  ์ผ์— ๋Œ€ํ•œ ์—ด์ •์„ ๋งค์šฐ ์ด์งˆ์ ์ธ ๋‘ ๊ตญ๊ฐ€์—์„œ ๋ชจ๋‘…

UX Research in the Top 3 Economies in Latin America: What You Should Know

Learn how to effectively conduct UX research in Brazil, Colombia, and Mexico including tips for screening, translation, running the study, observation, and interface design.ไบ†่งฃๅฆ‚ไฝ•ๅœจๅทด่ฅฟใ€ๅ“ฅไผฆๆฏ”ไบšๅ’Œๅขจ่ฅฟๅ“ฅๆœ‰ๆ•ˆๅœฐๅผ€ๅฑ•็”จๆˆทไฝ“้ชŒ็ ”็ฉถ๏ผŒๅŒ…ๆ‹ฌๅ‚ไธŽ่€…็ญ›้€‰ใ€็ฟป่ฏ‘ใ€็Žฐๅœบ่ฐƒๆŸฅใ€่ง‚ๅฏŸๅ’Œ็•Œ้ข่ฎพ่ฎกๆ–น้ข็š„ๆŠ€ๅทงใ€‚์Šคํฌ๋ฆฌ๋‹, ๋ฒˆ์—ญ, ํ˜„์žฅ ์กฐ์‚ฌ, ๊ด€์ฐฐ, ์ธํ„ฐํŽ˜์ด์Šค ๋””์ž์ธ์„ ์œ„ํ•œ ํŒ์„ ํฌํ•จํ•˜์—ฌ ๋ธŒ๋ผ์งˆ, ์ฝœ๋กฌ๋น„์•„, ๋ฉ•์‹œ์ฝ”์—์„œ UX ์—ฐ๊ตฌ ์กฐ์‚ฌ๋ฅผ ํšจ์œจ์ ์œผ๋กœ ์ˆ˜ํ–‰ํ•˜๋Š” ๋ฒ•์„ ์•Œ์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค.Saiba como conduzir efetivamente uma pesquisa de experiรชncia do usuรกrio no Brasil,…
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Measuring Perceptions: Meeting the Challenge of Perceived Quality

Measuring user perceptions is a difficult challenge. The Perceived Quality Test helps researchers quantify usersโ€™ perceptions. (Full article available in English and Espaรฑol) ๅบฆ้‡็”จๆˆท็š„ๆ„Ÿ่ง‰ๆ˜ฏไธ€้กน่‰ฐๅทจ็š„ไปปๅŠกใ€‚้€š่ฟ‡่ง‚ๅฏŸ่กŒไธบๅ’Œๆ€ๅบฆ๏ผŒๆ„Ÿ็Ÿฅ่ดจ้‡ๆต‹่ฏ•ๅฏไปฅๅธฎๅŠฉ็ ”็ฉถไบบๅ‘˜้‡ๅŒ–็”จๆˆท็š„ๆ„Ÿ่ง‰ใ€‚ ์ด์šฉ์ž์˜ ์ธ์‹์„ ์ธก์ •ํ•˜๋Š” ๊ฒƒ์€ ์–ด๋ ค์šด ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค. ์ธ์‹๋œ ํ’ˆ์งˆ ํ…Œ์ŠคํŠธ๋Š” ํ–‰๋™ ๋ฐ ํƒœ๋„๋ฅผ ๊ด€์ฐฐํ•จ์œผ๋กœ์จ ์—ฐ๊ตฌ์ž๋“ค์ด ์ด์šฉ์ž๋“ค์˜ ์ธ์‹์„ ์ •๋Ÿ‰ํ™”ํ•˜๋„๋ก ๋•์Šต๋‹ˆ๋‹ค. Avaliar as percepรงรตes do usuรกrio รฉ um desafio difรญcil. O Teste de…

Expect the Unexpected: Tips for Conducting Global Research

Global research presents unique logistical and cultural challenges that may conflict with researcher and stakeholder assumptions. Open-mindedness and preparation are key to a successful project. (Full article available in English and Espaรฑol)่ฟ›่กŒๅ…จ็ƒ็ ”็ฉถๆ—ถๅพ€ๅพ€ไผšๅ‡บ็ŽฐๅŽๅ‹คๅ’Œๆ–‡ๅŒ–ๆ–น้ข็š„่ฏธๅคš็‹ฌ็‰นๆŒ‘ๆˆ˜๏ผŒ่ฟ™ไบ›ๆŒ‘ๆˆ˜ๅฏ่ƒฝไธŽ็ ”็ฉถไบบๅ‘˜ๅ’Œๅˆฉ็›Š็›ธๅ…ณ่€…็š„ๅ‡่ฎพไธ็ฌฆใ€‚ไฟๆŒๅผ€ๆ”พๆ€็ปดๅนถๅšๅฅฝๅ‡†ๅค‡๏ผŒๆ˜ฏ้กน็›ฎๆˆๅŠŸ็š„ๅ…ณ้”ฎใ€‚๊ธ€๋กœ๋ฒŒ ๋ฆฌ์„œ์น˜์—๋Š” ์—ฐ๊ตฌ์ž๋“ค๊ณผ ์ฃผ์ฃผ๋“ค์ด ๊ฐ€์ •ํ–ˆ๋˜ ์ƒํ™ฉ๊ณผ ์ถฉ๋Œํ•˜๋Š” ๋…ํŠนํ•œ ๋…ผ๋ฆฌ์  ๋ฌธํ™”์  ๋„์ „๊ณผ์ œ๋“ค์ด ๋‚˜ํƒ€๋‚ฉ๋‹ˆ๋‹ค. ์—ด๋ฆฐ ๋งˆ์Œ์œผ๋กœ ๋Œ€๋น„ํ•˜๋Š” ๊ฒƒ์ด ์„ฑ๊ณต์ ์ธ ํ”„๋กœ์ ํŠธ์— ๋งค์šฐ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.A pesquisa global apresenta…
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