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Becoming a UX Researcher in the Games Industry

Becoming a UX Researcher in the Games Industry

The games industry is a dynamic field in which technological advancements and artistic expressions are combined to create new experiences. Getting into the industry requires a transferable skill set that accommodates key differences between games and other interactive systems that impact games’ UXR objectives and approaches. Industry differences are discussed along with the benefits of…
Steps in a unified approach to building surveys for sentiment analysis.

Aggregating Insights: Survey Templates Build Cumulative Knowledge in Iterative Product Development

UX researchers often write bespoke surveys to evaluate each new product or feature set with users, resulting in duplicate work, slower launch cycles, and limited opportunities to compare user sentiment across different features. We developed a process at Google™ by creating feature-agnostic survey templates to evaluate all new features in a product space. Product teams…