Articles about Trust

Cultural Preferences: Mexican-Americans on the Web

When working with multi-ethnic groups, no one-size-fits-all solution exists. U.S. Latino subgroups don't all use the same websites or encounter the same cultural pressures. (Full article available in English and Español) [Read More]

Questions to Ask in Omni-Channel UX Research: Insights from a Mobile Wallet Study in Sao Paulo

Omni-channel research for a mobile wallet study in Brazil reveals key research questions to ask to ensure you are identifying cultural nuances. (Full article available in English and Español) [Read More]

“Do you trust me enough to answer this question?” Trust and Data Quality

Rewards, Effort, Trust in a triangle

A question is part of a social exchange. If users trust your organization and your motives for asking, they will be much more willing to answer. [Read More]

Trusting Inaccurate Systems: Both Technological and Human

Research into the use of GPS systems suggests that if machine interfaces admit they can be wrong they earn greater trust than by pretending to be infallible. [Read More]

Trust in Mobile Shopping: An Empirical Study

Mobile commerce is quickly creating an impact within North America and world economies. How can we design the mobile experience to help promote trust? [Read More]

Beyond Global: Exploring the Regional UX Opportunity

Dialog

Taiwan’s UX development suggests a way to advocate within the unique needs of a geographical region’s business context, while still learning from global experience. [Read More]

Gaining User Trust: Research and a Secret

Collage

A good user experience for trust and privacy decisions depends on making it SECRET: scoped, equitable, contextual, responsible, emotional and timely. [Read More]

QR Codes: Don’t Hide the Magic

QR Code

When adopting Quick Response (QR) codes tell users why they should scan the code and make sure it takes them to a mobile-friendly site. [Read More]

Experiencing Trust: Mother
 or Big Brother

A study of cognitive dissonance in research shows for how an online application can seem more benevolent, evoking “Big Brother” a little less and “Big Mama” a lot more. [Read More]

Simplicity, Not So Simple: Embracing Deep Gradual Engagement

Simplification is not so simple. Fundamentally, simple is good when it comes to experience design, but there is typically a trade-off. [Read More]