At the risk of oversimplifying, most marketing professionals would probably say there is no difference between a vertical market and what usability professionals call a specific user profile or persona. Marketing’s traditional focus is on demographic information supported by large sample sizes. User research, on the other hand, traditionally focuses more on the specific user’s…
UX Magazine
Discussion of the signing of the “Manifesto on Usability and Accessibility for Mexican Government Websites” at the conclusion of the Usability and Accessibility for the Web International Seminar (UA Web 2007).
End users build their expectations based on their whole lives, not just when they’re using your site. If you want real business results, you must design accordingly.
A user experience goal is a choice made by your product team about what kind of experience you want your users to have with your product or service.
Usability practitioners should understand how their management decides upon enterprise software, reading and responding to reports in order to ensure usability is a key factor in the decision-making process.
We’ve known for a long time that brain function involves sending electrical impulses, but it is only in recent years that researchers are finding effective ways to harness that energy without having to implant electrodes into the brain. One of the most exciting developments is a wired cap that lets people who cannot control any…
This book’s focus on accessibility during the entire user-centered design process integrates accessibility throughout product development and provides readers with a readable introduction to incorporating these concerns into daily professional practice.
This year’s World Usability Day emphasizes usability in healthcare. In matters of our health, having products and services work better is essential.
This issue of User Experience introduces 2008 with a rich set of articles from a wide range of real-world perspectives. Rick Starbuck, Washington Mutual Bank, USA, shows us how user-centered design achieves bottom-line business success. Jerrod Larson, University of Washington, USA, analyzes why some companies make poor decisions about software usability. Anu Kankainen, Idean, Finland,…
Cartoons from the wild and twisted world of Leigh Rubin, syndicated cartoonist.