…clearly, and left time for questions between topics. Gain their trust Older adults are often targets for scams, so it was important for us to be open about our research…
…L4-L1 relationship. To illustrate this point, we chose two powerful examples. Increasing online sales for a major e-commerce company Situation A large e-commerce company wanted to increase the number of…
…during a two-part research and brainstorm project to put stories at the center of understanding customers and designing a better future for them. Background In the spring of 2014, eBay…
…research”? Cancelling the research? If she did not understand the value of the research in the first place, this might not mean much to her. Carl could do more to…
…cooperation between government agencies and combined with an internet-skilled population, Norway has succeeded in developing common guidelines for usability in internet forms and getting the government bodies to implement them….
…knowledge of how the eye works, visual perception processes, previous research, research methodology, and statistics, among other things. By applying more rigorous practices that are often used with other research…
…scenarios. Scenario One: Assisted Client John visits the tax professional he has been using for years to have his tax return prepared. Bob, his tax preparer, asks John questions about…
The documentation for a user interface often consists of a detailed listing of what each component of the interface does. Unfortunately, that documentation doesn’t provide what users need since most…
…design principles in a negative way to benefit the company and/or hinder the customer. Unit Hassle Costs Returning to the example above, what amazed me was the intentionality and completeness…
…There may come a day when virtual worlds follow the Web Content Accessibility Guidelines (WCAG 2.0) of the W3C, just like text-based websites and other online properties. Examples of Community…