…we’ll focus on one-on-one interviews (often called in-depth interviews or IDIs) and usability studies because they are the most foundational types of studies that a novice should be able to…
…we conducted a diary and interview study with m-commerce shoppers. Participants kept diaries about their mobile shopping activities, including details about what they shopped for, what they ended up purchasing,…
…given game engine or development framework. These two layers are the non-omniscient player model, analogous to a “brain” or decision-making machine, and an intermediary communicator, analogous to the sensory organs…
…pocket calendar or the diary on the refrigerator with an online version built into a Web 2.0 platforms? How will our ideas work if they resist such transposing and duplication?…
…design global studies, we have to be sensitive to the ways other people live, how they communicate, and what’s important to them. For our studies and designs to be truly…
…the Case Studies The first of three case studies appears in Chapter 4. Dr Sun looks at Facebook in Japan, and how its approach of networked individualism in America failed…
…a novel addition to the user experience (UX) research toolbox, used by only a few specialists. As more UX professionals incorporate eye tracking into their studies, many misconceptions are being…
…bottom line before and after a redesign. The two case studies presented in this article share such a methodology. La Quinta Situation Overview La Quinta is a limited service hotel…
…applied using the above strategies, based on our own research experiences, as well as those of other ethnographic studies. Each begins from a position of cultural naiveté, presents cultural insights…
…data from previous studies to test whether the findings replicate across multiple samples. By aggregating numerous studies in a single analysis, this approach increases the precision of research conclusions. Although…