Articles about 调查

(English) Cognitive Interviewing: A Method to Evaluate Surveys

(English) Learn how cognitive interviewing can improve your surveys so you really get the data you need. Surveys are a common method for collecting data from users. To ensure you get the data you want, you must ask questions that truly reflect your research goals. Cognitive interviewing is a useful method for evaluating how well users can understand and answer your questions. In this article, we describe cognitive interviewing and compare it to usability testing, showing the similarities and differences, so you can start using cognitive interviewing to improve your own surveys. [阅读详情]

编写适用的调查问题:十项用户体验研究人员须知 

通过遵循一些简单的指导准则,您可以创建更加适合参与者的调查,为您产生更实用的数据。 [阅读详情]

在看重长远的文化中的服务设计:如何处理“糟糕”情况

西方和亚洲地区之间的文化差异会影响客户对服务故障的看法。了解这些差异会对您的业务产生很大影响。 [阅读详情]

最大化差异调查:指导设计、推动战略和促进协作

最大化差异调查可回答设计问题以及驱动战略方向。本协作方法鼓励团队成员对结果的主人翁意识。 [阅读详情]

管理客户反馈:以用户为中心的软件开发方法

要创建有效的客户反馈系统,不但需要了解通过自动分析工具得出的数据,还要了解用户和企业的目标。 [阅读详情]

“您是否对我有足够的信任来回答这个问题?”信任和数据质量

Rewards, Effort, Trust in a triangle

问题并非只是问题。它是社会交流的一部分,是一种发生在用户与组织之间的对话,用户对组织有所期望,希望通过这种对话达到自己的目的。 [阅读详情]

移动数据收集

Mobile app screen

传统的数据收集技术(例如使用纸和笔)可能很耗时,并且带来与数据精确性相关的多种缺点,尤其是在现场研究时。 [阅读详情]

(English) What Do You Mean? How to Write Good Questions

(English) When designing forms, a background in survey methodology and social research can facilitate a transition into user-centered design. [阅读详情]

(English) Zooming In and Zooming Out: Real-life Customer Experience Research

(English) Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [阅读详情]

(English) Using Quick Surveys for Website Task Analysis

(English) End-user task analysis data is critical in designing or redesigning websites. With tight budgets, quick, high-quality online surveys are a good way to gain this data. [阅读详情]

(English) Power Play (Issue 3.3)

Magazine cover

(English) Games, gamers, emotions and storytelling. (Full text not available) [阅读详情]