Although not useful in all circumstances, unmoderated remote tests can compensate for a lack of direct observation and interaction.
Research “in the wild,” where people use the interfaces we design, test, iterate, and develop can be conducted on users mobile phones.
Remote user testing is primarily employed when speed, convenience, or international testing is called for. However, there are practical qualitative benefits to using remote methodologies, as well.
Unmoderated tests provide more data, but don’t automatically provide insight. Strong pattern recognition and hypothesis development skills are necessary for interpretation.
Client companies are coming to appreciate the importance of quantifying a website’s usability and user experience and the role usability plays in a website’s success.
Remote, unmoderated, task-based, qualitative, quantitative user research does not replace other methods, but it adds value on it own merits
The success of moderated usability testing of a product in several countries in a short time is depends on careful planning and preparation.
This book’s focus on accessibility during the entire user-centered design process integrates accessibility throughout product development and provides readers with a readable introduction to incorporating these concerns into daily professional practice.
Airbus’s new A380 super-jumbo employees volunteered to do “ethnographic” usability testing; the first in-air test with a full-size passenger load on board.
New Zealand, traditionally an early adopter of technology, is seen as a great “test location” by many companies. Awareness of the business benefits of usability is growing.