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User Experience

The Magazine of the UXPA

User Experience

The Magazine of the UXPA

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Product Management

Creating Exceptional Products: Using a Product Matrices Map

Product outcomes and revenue are paramount for tech companies. Though often sharing roadmaps, their related plans can lack comprehensive evaluation and prioritization from the UX and customer perspective. A customized Product Matrices Map (PPM) can orchestrate seamless communication among designers, product managers, engineers, and all stakeholders to drive efficient goal alignment. Prioritization of features’ development…
December 19, 20231Like0Comments
Accessibility and Universal Design

Inclusive by Design: Use a Trauma-Informed Approach

Trauma is a global epidemic. Almost everyone has lived experience of trauma, and re-traumatization—reliving the traumatic event—can happen at any moment from related or unrelated stimuli; in the digital age, that notably includes technology. User experience researchers and designers are uniquely positioned to ensure tech is helpful and avoids (further) harming anyone. This article first…
December 19, 202311Likes0Comments
Steps in a unified approach to building surveys for sentiment analysis.
User Research

Aggregating Insights: Survey Templates Build Cumulative Knowledge in Iterative Product Development

UX researchers often write bespoke surveys to evaluate each new product or feature set with users, resulting in duplicate work, slower launch cycles, and limited opportunities to compare user sentiment across different features. We developed a process at Google™ by creating feature-agnostic survey templates to evaluate all new features in a product space. Product teams…
June 6, 20231Like1Comment