Articles about UX
Customer Experience: A Major Factor in Customer Portal Success

Customer portals—employed across almost every industry and the internet—can integrate customer experience (CX) into a UX design to drive customer satisfaction and success. UX and CX are fields of their own, but each will complement the other to improve portal designs. The critical element in creating an effective customer portal with efficient UX is to ensure the portal accomplishes what customers expect without compromising the features that connect a company’s engine for up-selling and cross-selling or that give the user a unique experience. There are five features that should be included to enhance customer experience in any customer portal. [Read More]
Games UX Testing with Artificial Intelligence

Game developers gain insights from working on projects that use game evaluation tools supported by artificial intelligence. [Read More]
UX in Southeast Asia: Examples Across Current UX Maturity Levels
The article explores the current state of UX in Southeast Asia and provides three examples from across the UX maturity spectrum. [Read More]
A Day in the Life of a UX Manager

A look into the daily life of UX managers who play a unique role in UX practice. [Read More]