Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results.
Business origami is a participatory design method for creating a map of the ecosystem surrounding a product, design, or other solution.
Creating an effective customer feedback system requires an understanding of the data provided by analytics but also an understanding of the user and business goals.
UX research can mean compromise between the credibility of a study and the needs of the business. A research framework can bridge the false division.
Designing university websites presents a complex set of challenges. Being methodical in identifying internal and external users, and understanding operational, tactical and strategic considerations is essential.
Recruiting for research projects can be challenging, but going to places where the people are can make it easier to find the right participants.
Looking at the concept of scarcity can lead to new ways of understanding users, designing for their needs, and making the best use of their resources.
As a user research tool, mapping out the a journey helps the researchers and UX team develop a shared understanding of the story.
Eye tracking study results show that images of people grab the attention of users and have substantial impact on their processing and perceptions of webpages.
A brave new world of user experience research that includes physiological responses is on its way. Stay tuned as the tools become more economical and practical.