Articles about UX

(English) Customer Experience: A Major Factor in Customer Portal Success
Mohd Sohel

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(English) Customer portals—employed across almost every industry and the internet—can integrate customer experience (CX) into a UX design to drive customer satisfaction and success. UX and CX are fields of their own, but each will complement the other to improve portal designs. The critical element in creating an effective customer portal with efficient UX is to ensure the portal accomplishes what customers expect without compromising the features that connect a company’s engine for up-selling and cross-selling or that give the user a unique experience. There are five features that should be included to enhance customer experience in any customer portal. [Leia mais]

(English) Games UX Testing with Artificial Intelligence
Example map of a game level featuring fenced in green space with buildings, trees, rocks, and so on. There are colored lines depicting the paths each AI-agent has taken and their engagements with point of interest (such as enemies and collectables).

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(English) Game developers gain insights from working on projects that use game evaluation tools supported by artificial intelligence. [Leia mais]

(English) UX in Southeast Asia: Examples Across Current UX Maturity Levels

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(English) The article explores the current state of UX in Southeast Asia and provides three examples from across the UX maturity spectrum. [Leia mais]

(English) A Day in the Life of a UX Manager
Photo of two people discussing something on a laptop.

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(English) A look into the daily life of UX managers who play a unique role in UX practice. [Leia mais]