Articles about Persuasive Design
Knot an Innovation: Ten Rules for Successful Products

The ten rules and the tetrahedron of innovation are tools to collaborate and develop designs and products that people want to use and embrace every day. [Read More]
Persuasive Design: When Does UX Become Evil?

UX turns evil when human behaviors are used to manipulate people into spending additional money. [Read More]
Helping Software Learn: Designing for Recommendation Engines

Products based on personalized recommendations can make content more relevant and compelling, as long as they are designed to minimize effort for users and maximize transparency. [Read More]
Ten Ways to Transcend Culture: Making Users’ Choices Easier

When you understand the cultural cues that support decision-making, you can make a site easier to use. (Full article available in English and Español) [Read More]
Ask Less, Get More: The Behavioral Science of Limiting User Behavior

Limiting the user's behavior in an application might be an effective ways to encourage this behavior. Limits can motivate users to take action. [Read More]
The Money Machine

User-centered design. persusive theory, and mobile technology assist in designing a financial application that promotes positive change in behaviors. [Read More]
Motivating Users: How to Integrate Persuasion into Design

Persuasion should be a consideration in every design. If people cannot be motivated to use a product, it will ultimately fail. [Read More]
Persuasion Invasion: Using Facebook for Behavioral Change

Social media has the potential for generating positive behavior change by influencing us to adjust our behavior to align with that of our peers. [Read More]
And It was Just Right: Stories and Narrative in the Development Process
Constructing stories is designing a complex, multi-dimensional communication. Stories allow us to share the union of our experiences, not just the intersection. [Read More]