An innovative civic data collection tool, Civic View combines video footage and GPS tracking to give citizens a more immediate voice in city government.
User group conferences can provide great opportunities to reach qualified prospective research participants in a single location—a potential goldmine for collecting rich user data.
Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results.
Creating an effective customer feedback system requires an understanding of the data provided by analytics but also an understanding of the user and business goals.
Designing university websites presents a complex set of challenges. Being methodical in identifying internal and external users, and understanding operational, tactical and strategic considerations is essential.