Story First for Engaging Experiences (Book Review) 

A review of “The User’s Journey: Storymapping Products that People Love” by Donna Lichaw, which provides an accessible framework to help designers create engaging experiences. [Read More]

Is That Product Idea Really Good? (Book Review)

A review of Validating Product Ideas Through Lean User Research by Tomer Sharon. Guidance for why, when and how to conduct user research for product design. [Read More]

From Dark Patterns to Angel Patterns: Creating Trustworthy User Experience

A users' trust is easily lost, but we can use the same elements that build confidence in our daily lives to inform trust-building design patterns [Read More]

Getting Better Design Feedback: Anonymized User Research

Anonymity can affect the quality of user research. To ensure anonymity, UX professionals must set expectations around privacy and follow best practices about revealing personal information that might identify research participants. [Read More]

Current Customers: The Kano Model Helps Keep Personas Fresh

Understanding the progression of products and human behavior according to the Kano model—customer satisfaction measured via five categories—can help you refresh personas. [Read More]

Regaining Trust: What to Do AFTER a Security Breach

The Other Half of Your Job: Getting Your Projects Built

The Power of Qualitative Methods: Aha Moments in Exploring Cybersecurity and Trust