Designing Credible Studies: A Research Framework

UX research can mean compromise between the credibility of a study and the needs of the business. A research framework can bridge the false division. [Read More]

Go Holistic: Assess the Maturity of Your Organization Via the Customer Experience

Industry leaders focus on the big picture: the end-to-end customer journey or experience. Here’s how to gauge the level of CX development in your organization. [Read More]

Measuring Emotions: Self Report as an Alternative to Biometrics

Using an emotion chart to capture self-reported emotions can be more cost effective, unbiased, and accurate compared to agile biometric methods. [Read More]

Hold the Phone: A Primer on Remote Mobile Usability Testing

Remote mobile usability testing has its challenges. Understanding the basic requirements for the tools used to conduct these tests will help you select the best one for your studies. [Read More]

Business Origami: Learning, Empathizing, and Building with Users

Business origami is a participatory design method for creating a map of the ecosystem surrounding a product, design, or other solution. [Read More]

Illuminating the Journey: Improving Public Transit Rider Experience

How quantitative research, field testing, and lab usability studies helped this project efficiently move people, calm traffic, and ease urban congestion. [Read More]

Breakthrough Products Need Breakthrough Collaboration (Book Review)

Book cover

A review of The New ABCs of Research: Achieving Breakthrough Collaboration by Ben Shneiderman. A fresh look at how teams and innovation work together. [Read More]

Max Diff Survey: Informing Design, Driving Strategy, and Facilitating Collaboration

Building Empathy in the Enterprise: Using Conferences as a Research Venue

Customer Feedback: Collecting In-Context Product Insights

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