Innovating with Fans: Social Games and Technology Design

When users’ expertise connects with designers’ solution expertise, new products often click. Platforms like LINE and social games like Pokémon Go show the power of connected fan communities for innovation. [Read More]

Innovation and UX: Towards an Adaptive and Motive-Based Approach

Product design often focuses on incremental innovation—new features and standard metrics. To create products with a deep emotional connection, we must consider not only functionality, but also symbolic meaning. [Read More]

Knot an Innovation: Ten Rules for Successful Products

The ten rules and the tetrahedron of innovation are tools to collaborate and develop designs and products that people want to use and embrace every day. [Read More]

Measuring Emotions: Self Report as an Alternative to Biometrics

Using an emotion chart to capture self-reported emotions can be more cost effective, unbiased, and accurate compared to agile biometric methods. [Read More]

Designing Credible Studies: A Research Framework

UX research can mean compromise between the credibility of a study and the needs of the business. A research framework can bridge the false division. [Read More]

Hold the Phone: A Primer on Remote Mobile Usability Testing

Remote mobile usability testing has its challenges. Understanding the basic requirements for the tools used to conduct these tests will help you select the best one for your studies. [Read More]

Building Empathy in the Enterprise: Using Conferences as a Research Venue

Crowd at a conference

User group conferences can provide great opportunities to reach qualified prospective research participants in a single location—a potential goldmine for collecting rich user data. [Read More]

Business Origami: Learning, Empathizing, and Building with Users

Go Holistic: Assess the Maturity of Your Organization Via the Customer Experience

Illuminating the Journey: Improving Public Transit Rider Experience

16-4-rubes-Mountain-Goats