Simon Herd is a managing consultant at Serco Usability Services in London. Simon has sixteen years of usability experience working on internal usability teams and as a consultant. He specializes in international usability projects, having worked on projects involving five continents.
Maura Vij is a marketing specialist for Chicago-based User Centric, Inc. She has seven years of experience in the field of usability and frequently collaborates on books, articles, and conference submissions within the field.
Tjeerd de Boer is the founder of User Intelligence, a user-experience design and evaluation firm in Amsterdam that he started five years ago. Combined with his previous work at Razorfish, Tjeerd has seven years of experience helping organizations realize the importance of usability.