Hala Hemayssi leads the user experience design practice at Pathfinder Associates, focusing on integrating design thinking into business strategy and software engineering. Since joining the team in 2002, she has helped develop Pathfinder’s practical UXD methodology. A passionate advocate for the value of design in solving problems, she takes a humanistic multi-disciplinary approach to creating experiences that fit into people’s lives. She received her BFA from the American University of Beirut and her MFA from the Art Institute of Chicago. She is fluent in Arabic, English, and French.
As a user experience architect for Pathfinder Associates, Elyse Sanchez enjoys multiple roles as a writer, interface designer, and usability specialist. Previously, she was a senior member of the user experience group for DiamondCluster International, where she designed websites and online and mobile applications for users in the U.S., South America, and Europe. In her previous position as an instructional designer, she developed, wrote, and produced new media training materials for neurosurgeons, telecommunications architects, and restaurant managers. Elyse spent seven years teaching English and Drama at the University of Iowa, where she studied for her Ph.D.
Robert Moll has 15 years of experience as a business analyst, information architect and user interface designer. His work has spanned the areas of advertising, e-commerce, electrical engineering and financial services. For his work in the financial services area, he was selected to participate on a working committee of the World Wide Web Consortium (W3C) in Washington, D.C. and received an International Association of Business Communicators (IABC) Award of Excellence for the design of strategic corporate media.
Charles Field currently works as a user experience architect for Pathfinder Associates in Chicago. He teaches design theory at The School of the Art Institute of Chicago. He has worked as a creative director at frogdesignSF, USWeb/CKS Knowledge Management division and Adobe Systems. Charles has a MFA from CalArts and a B.F.A from the University of Alberta; his work has been published in Baseline & ID.