Mechanical Turk: investigación rápida a medida sin gastar mucho dinero

Los investigadores de experiencia de usuario suelen enfrentarse a restricciones, como falta de tiempo, presupuesto o usuarios objetivo. El uso creativo de Amazon Mechanical Turk puede ayudar a superar estos desafíos a través de una investigación rápida y modificable. Además, la plataforma ayuda a los investigadores a llegar a diversos participantes, como usuarios y participantes internacionales con distintos niveles de capacidades cognitivas y físicas. Los autores proporcionan una descripción detallada de cómo usan Mechanical Turk para la investigación de usuarios, así como soluciones tangibles para posibles desafíos.

La versión completa de este artículo está sólo disponible en inglés

Volz, J., Mitchell, C. (2017). Mechanical Turk: investigación rápida a medida sin gastar mucho dinero. User Experience Magazine, 17(5).
Retrieved from http://uxpamagazine.org/mechanical-turk/?lang=es

2 Responses

  1. Connie Godsey-Bell dice:

    Hi,
    This is a very interesting use of Mechanical Turk. Can you give more detail on why you can leverage it without as high a regard for SME as before? Thanks.

    • Jake Volz dice:

      Hi Connie,

      The main reason for the change is that, while we were scaling our panels, we began trying new platforms that source LinkedIn- and Facebook-verified participants for remote (and even in-person) studies. Since these platforms can collect personal information of the participants, they become substantially more effective to screen SME with. This is especially true for our group, as much of our initial recruiting criteria can be seen on a LinkedIn profile. Another reason is that our internal databases of verified participants have scaled nicely over time, which has decreased some of our demand through external channels.

      It is rare that we’ll rely on Mechanical Turk for SME participants now, but we still sometimes include participants from multiple sources (including Mechanical Turk) in our remote studies requiring SME participants.

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