Rebecca is a freelance journalist and multi-media marketing executive, specializing in the future of SEO marketing and UX design in business growth. Twitter @rbarnattsmith
Online competition, the pandemic, and free online shipping are some of the factors that contribute to the importance of evaluating your site’s UX. Can users easily navigate and search? Is the content current?
An architectural audit can help evaluate the design, navigation, and content of your website. This article describes how to conduct this audit type to optimize site conversions and enhance customer experience.