Fieldwork, Inc. 是一家美国公司，涉足美国、欧洲、亚洲和远东市场，拥有 30 年的面对面一手数据收集经验，来自该公司的两位运营副总裁重点介绍了不同国家/地区在实际设施、技术、招聘做法和文化特质方面所遇到的一些差异。这篇文章将帮助可用性从业者预测差异和在计划时考虑到差异，否则可能会导致数据不一致和不相容，从而很难甚至不可能进行跨文化分析。
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Michelle BoreaMichelle Borea is a vice president of Fieldwork Network International. In addition to managing day-to-day operations, she also works at developing Fieldwork’s international presence. Michelle has been with Fieldwork since 2003 and has more than fifteen years of industry experience. Michelle graduated from Oglethorpe University in Atlanta, Georgia with a degree in Business Administration and Marketing. She is an active member of the Marketing Research Association (MRA) and Esomar.
Kellie MayKellie May started with Fieldwork, Inc. in 2003 and has since moved from a project management position to vice president. Prior to joining Fieldwork, Kellie worked as a catering and sales manager. A graduate of Michigan State University with a degree in Advertising, Kellie is an active member of the Marketing Research Association (MRA) and a member of the Fieldwork Advisory Committee.
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