A user experience goal is a choice made by your product team about what kind of experience you want your users to have with your product or service.
End-user task analysis data is critical in designing or redesigning websites. With tight budgets, quick, high-quality online surveys are a good way to gain this data.
When introducing user experience to an organization, approach it the way we approach design itself. Engage your users, assess impact, and iterate to improve the design.